Why Singapore Pet Business Owners Should Be at Bangkok’s upcoming Pet Fair South East Asia
Planning your 2026 product line? Still searching for that perfect supplier who understands the Asian market?
Pet Fair South East Asia runs from 29 to 31 October at Bangkok’s BITEC exhibition centre. The organisers, VNU Exhibitions Asia Pacific and Globus Events, bring together manufacturers, suppliers, and retailers who shape the pet product landscape across Asia.
For Singapore-based pet retailers, groomers, and entrepreneurs, this is three days of face-to-face connections with the exact suppliers and brands you’ve been trying to reach via email chains and WhatsApp messages.
Why You Won’t Want to Miss This Show
The show floor brings together 450 exhibitors from over 40 countries, with 75% coming from outside Thailand. You’ll find dedicated pavilions from the USA, UK, Korea, China, Canada, Taiwan, Japan, Italy, and Spain. That means direct access to brands and manufacturers that typically require trade references or minimum orders before they’ll even discuss distribution partnerships.
The organisers know what they’re doing too. VNU Exhibitions Asia Pacific teams up with Globus Events, the group behind Pet Fair Asia Shanghai (the world’s largest pet industry trade show). They’ve taken that experience and created something specifically designed for the Southeast Asian market.
Product Categories Worth Your Time
The exhibition covers everything running a pet business demands. Food and nutrition takes up significant floor space, including pet food, treats, and raw ingredients. If you’re considering private label products or want to understand what’s driving the premium pet food segment in 2025, you’ll find ingredient suppliers and manufacturers ready to talk specifics.
Health and care products occupy another major section. Think veterinary supplies, grooming equipment, hygiene products, and wellness supplements. For Singapore businesses dealing with our humid climate and specific pet health challenges, this is where you’ll discover solutions tailored for tropical conditions.
Play and lifestyle categories cover accessories, apparel, furniture, toys, and carriers. With Singapore pet owners increasingly treating their animals as family members, the demand for quality lifestyle products continues climbing. This section lets you see and touch products before committing to container orders.
Technology and sustainability deserve special mention. Smart feeders, GPS trackers, eco-friendly packaging, sustainable processing solutions; if it represents where the industry’s heading, it’s here. Singapore consumers care about these factors, and staying ahead means understanding what’s coming before it hits competitor shelves.
Conferences Which Add Real Value
Over 40 conference sessions run across two stages throughout the three days, and attendance costs nothing extra with your visitor badge. Sessions cover market trends, product innovations, digital transformation, sustainability solutions, business strategies, and regulatory updates. For Singapore businesses navigating AGRI-FOOD & VETERINARY AUTHORITY regulations whilst eyeing regional expansion, these sessions provide context you won’t find in trade publications.
Petfood Forum Asia 2025 runs on 29 October for those wanting deeper technical knowledge. Organised by WATT Global Media (the team behind North America’s leading pet food event), this one-day seminar focuses on ingredient solutions, processing techniques, and packaging innovations specific to Asian markets. There’s a separate ticket cost, with early bird rates currently available.
Networking That Works
Two evening events create opportunities for proper conversations. The first happens on 29 October within the exhibition hall itself; it’s informal, easy to duck in and out of between booth visits. The second takes place on 30 October at a Bangkok rooftop skybar. Industry professionals gathering under the city skyline with drinks in hand tends to produce more honest supplier discussions than formal meeting rooms ever manage.
Trade visitors will arrive from over 80 countries. That international mix means potential partnerships extending well beyond Southeast Asia, should your business plans include broader expansion.
Register for Pet Fair South East Asia Today!
Visitor pre-registration is free and available now at www.petfair-sea.com. The site includes the full exhibitor list, letting you plan your three days strategically rather than wandering aimlessly through halls hoping to stumble upon relevant suppliers.
Pre-registration also provides access to the show’s matchmaking system, where you can request meetings with specific exhibitors before arriving. For Singapore business owners with limited time away from operations, this advance planning makes the difference between a productive trip and an exhausting one.
The pet industry in Asia continues its rapid growth, and the businesses thriving are those building strong supplier relationships and staying informed about emerging trends. Pet Fair South East Asia concentrates both these opportunities into three days. If you’re serious about growing your Singapore pet business in 2026, your calendar should show Bangkok for 29 to 31 October.
Note: All images are from Pet Fair South East Asia.
Website: Link
E-mail: petfairsea@vnuasiapacific.com
Telephone: 02 111 6611 ext 255
