Shenzhen Pet Fair 2026: A Guide to one of Asia’s Biggest Pet Expos
If you’re a pet owner in Singapore, chances are you’ve noticed how quickly the local pet scene has evolved. One day you’re buying basic kibble from the neighbourhood shop, next thing you know there’s freeze-dried raw food, smart water fountains, and orthopaedic beds designed specifically for senior dogs. But where do all these innovations actually come from before they hit our shores?
The answer sits just across the South China Sea.
The 15th China (Shenzhen) International Pet Expo is happening from March 12 – 15, and it’s shaping up to be one of the largest pet gatherings in the region.
What Makes This Fair Different
Shenzhen has positioned itself as the pet industry hub of South China and, rather impressively, the “Global Capital of Cross-Border E-Commerce.” The fair capitalises on this dual status, merging geographic advantages with the booming pet economy. That second title matters more than you’d think. When you order that new interactive cat toy from an online store, there’s a good chance it passed through Shenzhen’s supply chain at some point.
Guided by the strategic vision of “Basing on China, Connecting Asia, Facing the World,” the Shenzhen Pet Fair establishes itself as a premier international trade platform for the global pet industry. As such, the fair actively positions itself as the bridge between Chinese manufacturers and international markets, with Southeast Asia front and centre of that strategy.
The fair sprawls across 90,000 square metres of the Shenzhen Convention and Exhibition Centre. To put that in perspective, that’s roughly the size of 12 football fields dedicated entirely to pet products. Eight themed pavilions cover everything from food and supplies to grooming tools and veterinary healthcare products.
Numbers tell part of the story. Over 1,000 exhibitors will showcase more than 10,000 brands, with organisers expecting upwards of 200,000 visitors over four days. But the real story is in what those exhibitors are bringing.
The Innovation Pipeline
Here’s something most pet owners don’t realise. That premium grain-free food you just switched your dog to? The grooming tool your cat actually tolerates? The puzzle feeder that finally keeps your furkid occupied for more than five minutes? All these probably debuted at a trade fair somewhere in Asia before making their way to Singapore.
Shenzhen Pet Fair puts heavy emphasis on new product launches. This year’s event will feature over 5,000 SKUs of new products through their “5N” New Product Global Show. That includes new product showcases, launch events, purchase guides, and business matching sessions. Essentially, it’s where manufacturers test the waters with their latest creations.
For Singapore pet parents who love being first to try new things, this fair sets the trend forecast. What’s popular there in March typically arrives in local pet stores by mid-year.
Beyond Just Shopping
Singapore isn’t just a casual observer in this ecosystem. Through the fair’s “Go Global, Invite In” initiative, organisers specifically target Southeast Asian markets, offering manufacturers and brands a gateway to strengthen their footprint in South China, expand across the nation, and access our region’s growing pet market. This matters because Singapore pet owners are notoriously discerning. We’re willing to pay for quality, we research extensively, and we’re early adopters of pet tech and wellness products. Brands that succeed here often use that validation to expand elsewhere in the region.
Three co-located exhibitions run alongside the main fair. The Shenzhen Pet Selected Food Supply Chain Expo focuses specifically on food ingredients and manufacturing. The Global Pet Supplies Supply Chain Expo brings together over 500 OEM/ODM suppliers. And the Shenzhen Pet New Power Emerging Brands Expo showcases up-and-coming companies that haven’t yet reached our market.
That last one is particularly interesting. Some of the most innovative pet products come from smaller brands that take risks larger companies won’t. They’re the ones experimenting with novel protein sources, testing unusual toy designs, or developing niche products for specific pet needs. Give them a year or two, and you might find their products at your local pet store or online.
The fair also embraces digital commerce in ways that directly affect how Singaporean pet owners shop. The Global KOL Live Streaming Selection Event brings together over 1,000 domestic and international key opinion leaders, collaborating with platforms like Douyin, Xiaohongshu, and Taobao. While we might not use all these platforms locally, the influence trickles down through regional distributors and online retailers.
The Professional Angle
If you’re involved in Singapore’s pet industry, whether running a pet store, grooming salon, or veterinary practice, this fair deserves attention. The scale and scope make it efficient for sourcing multiple product categories in one trip. International visitors (which could be you) get VIP treatment too. Simply pre-register at their website, szpetfair.com/en, to enjoy:
- Complimentary two-night accommodation at a star-rated hotel
- VIP fast-track admission
- Free copy of the official show guide and new product map
- Exclusive exhibition reception service
Getting there from Singapore is relatively straightforward. Direct flights to Shenzhen take around four hours, and the exhibition centre is accessible via metro. For professional buyers looking to establish supplier relationships or discover new brands before competitors do, it’s worth the trip.
What This Means for Your Furkid
The 2026 Shenzhen Pet Fair represents where the Asian pet industry is heading. And given how intertwined Singapore is with regional supply chains, where Asia’s pet industry goes, we follow. Sometimes we even lead.
Whether you’re a professional in the pet sector or simply a dedicated pawrent who wants to understand what’s coming next, this fair sets the stage for what you’ll see in stores and online throughout 2026 and beyond.
Note: All images are from Shenzhen Pet Fair.
Dates: March 12–15, 2026
Location: Shenzhen Convention and Exhibition Center (Futian), No. 111 Fuhua 3rd Road, Futian District, Shenzhen, China
Website: szpetfair.com/en
Instagram: @shenzhenpetfair
Facebook: China Shenzhen Pet Fair
Email: 85253658600a@gmail.com / Taylor.SZPF@outlook.com / chongytt190520@163.com
WhatsApp: +86 180 1871 2493 / wa.link/mu3e1m
